Aflac - New 'Donut' Commercial Addresses How Aflac Helps With Holes Left by Major Medical

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COLUMBUS, Ga., Sept. 7 /PRNewswire/ -- The newest commercial from Aflac starring the famous Aflac Duck uses a humorous visual metaphor to show consumers how Aflac complements major medical insurance. The new spot, called "Donut," demonstrates that Aflac pays benefits toward expenses that may not be covered by major medical, helping policyholders pay bills when they're hurt or sick. Having Aflac in addition to major medical insurance helps give consumers more complete health care coverage.

In "Donut," one police officer tells another that Aflac pays benefits toward expenses not covered by major medical as he holds up a donut: "See the hole, that's where Aflac comes in. Helps pay for groceries, rent and all kinds of bills.

"The donut/hole metaphor tells the story very quickly and is in keeping with the campaign's humorous tone," said Jeff Herbert, senior vice president and chief marketing officer of Aflac. "By providing cash benefits that can be used toward everyday living expenses like rent, groceries and gas, Aflac helps consumers focus on recovery instead of on their finances when they're sick or injured."

"Donut" is the 30th installment in the popular Aflac commercial series and was created by the Kaplan Thaler Group. The ad is scheduled to debut nationwide on September 7 during the NASCAR Busch Series Race and will continue throughout the fall season on primetime shows, college football broadcasts and various cable networks. It will also appear on aflac.com on Friday, September 7.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for nine consecutive years. Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

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