"The duck is a huge part of who we are," she said, and we were glad to hear.

Just how huge and how engaging a character the duck truly is will be readily apparent to viewers when, starting Monday, they get a gander at the newest Aflac commercial from the Kaplan Thaler Group/ New York. It's called "There's Only One Aflac." It's an apt title for a spot that should also carry the obvious, but unwritten subtitle "There's Only One Aflac Duck." In this newest execution, we're introduced to two business executives, one of whom is inquiring of the other about what kind of insurance his company has bought in lieu of Aflac. As the one worried executive asks whether that other, unnamed insurance covers everything Aflac does, the answer, in each instance, is "nah." That "nah" actually comes from the mouth of a nearby goat (don't ask) the executives are eyeing. That dullard of a goat, viewers should quickly be able to figure out, is intended to be the iconic symbol for whatever that other insurer is.